Lama
Ghwiny

Digital Marketing Expert specializing in the medical and aesthetic industries

Founder & Managing Director, Trend Up Agency With over 14 years of experience in marketing for doctors, medical centers, and aesthetic clinics in the UAE, my journey began in advertising design and evolved across every stage of marketing — from developing the initial idea and creating content to understanding the patient journey, from the first interaction to booking and beyond. Over the years, I learned to see marketing from different perspectives: the doctor’s, the marketer’s, the patient’s, the management’s, and the sales team’s. That perspective taught me that successful marketing is not simply about views, numbers, or reach. And compelling content does not need exaggerated promises. It is about building real trust between a doctor and their patients. I brought this experience into building my own company, Trend Up Agency, with a vision to create meaningful impact and build brands that people can trust.